CATIE HALLIDAY | GRAPHIC DESIGNER

About

Designed with care in California.

Aaron Draplin Exhibit at the University Art Gallery, Cal Poly, San Luis Obispo.Photograph taken by Anya McInroy

Aaron Draplin Exhibit at the University Art Gallery, Cal Poly, San Luis Obispo.

Photograph taken by Anya McInroy

Designer. Big Picture Thinker. Detail-obsessed. Endlessly positive. Forever a creator.

I’m a graphic designer with a passion for making your brand story come to life. Our world relies on visual marketing to build a relationship with a brand. Brands aren’t just storefronts, apps and websites, they’re people, they’re a passion come to life, they’re making life a little bit easier, they’re an opportunity to add a little bit of good to the world. I’m here to design that story. I’m a graphic designer who found a career that uses my organization and love of color to create stories that are lively, orderly and thoughtful.

I’ve spent the last few years leading the social image and voice of an e-commerce company in Silicon Valley, Shutterfly Inc. Between posts, I’ve built expansive visual campaigns, mobile marketing campaigns, UI for the company inspiration page, internet display banners, emails, app assets, print pieces, logos, you name it. Before that, I built the branded visuals for Cal Poly State University, working with internal branches to build cohesive identities, creating wayfinding for the campus, and building the look and feel for the major donor event, Evening of Green and Gold.

Want to see a little more? Here is my resume.