CATIE HALLIDAY | GRAPHIC DESIGNER
CATIE HALLIDAY | GRAPHIC DESIGNER
Evening of Green & Gold is an annual event hosted by Cal Poly for various Alumni and donors. The event’s theme was based on the innovation and progress seen at the World’s Fairs, comparing it to the creativity and ingenuity seen in Cal Poly students. Using inspiration from World’s Fair Posters seen in the 1930’s, I built the campaign based on architecture seen on campus and showcased the buildings in a colossal way. After creating the poster, I built out a number of assets for the event based on the initial poster. At the event, I signed limited addition posters were shared with the party-goers and I hosted a booth sharing my thought and design process.
To take a look at the process, click here.
Art Director: Kara Suzuki