CATIE HALLIDAY | GRAPHIC DESIGNER
CATIE HALLIDAY | GRAPHIC DESIGNER
I was the lead designer for this campaign showcasing Shutterfly’s new program, “Free Photo Book a Month”. This program was exclusive to the Shutterfly app, but was advertised across the mobile and desktop site, social media, landing pages, CRM, internet display ads, Apple App Store, Google Play, and app marquees/tiles/banners/banner blockers. The challenge was to design an evergreen, mobile campaign that visually explained the newly released program all while maintaining ties to the core Shutterfly brand identity. I showed a loose grid of books with different use cases throughout the year to inspire our audience to build their own library of their own everyday photo stories.
To take a look at the process, click here.
Copywriters: Rachel Murphy, Robin Worona, Kat Martitsch
Art Directors: Jessica Weingarten, Gabi Anderson